The Top Reason You Make Bad Decisions - And How to Stop | Emily Falk

Welcome to Behavioral Grooves, the podcast that explores human dynamics. I'm Kurt Nelson. And I'm Tim Houlihan. We talk with researchers and other interesting people to unlock the mysteries of our behavior by using behavioral science lens. And today we're excited to welcome Dr.

Emily Falk, a neuroscientist and psychologist who studies how our brains make decisions. and why we value what we value. Yeah, Emily is a professor of communication psychology and marketing at the University of Pennsylvania where she directs the Communication Neuroscience Lab. Her research focuses on what makes ideas and messages persuasive and how social influences shape our behavior. And we're going to talk to her about her new book, What We Value, which explores the fascinating neuroscience behind our decisions and how understanding our brain's value calculations can help us make better choices and connect more deeply with others.

For our listeners interested in applying behavioral science to their work, Emily's research provides a valuable set of insights into how messaging can be designed to resonate with. Two important systems that we discussed in our conversation. First our self-relevant selection section of our brain. And then the second is the social relevant section of the brain. And both are critical in deciding what we value and how we behave.

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