SPI 922: Lessons Learned Running a Community Since 1996 with  Paul Gowder

Our last Powwow live stream, we had 122 countries tune in. They usually start around 11 a.m. in the morning and will go until 3 in the morning. So we're talking about 12 to 16 hours of streaming a day. After we get back, we'll take all of the little clips and then we'll put those up as individual YouTube videos.

We feel like Facebook is where we go to have new people discover us. With 1.7 million followers, we were getting anywhere from 100 to 150 million views a month, which is just crazy, right? And so we are really focused on we're posting more on Facebook, I mean 15, 20 times a day of content, texts, posts, videos, links, everything. Just because the organic reach is there and every conference I've gone to in the last like six months, I'm telling everybody, it's like, are you posting on Facebook? Eh, like once or twice a month.

You gotta post. You gotta post more. Fun fact, it is the 30-year anniversary of Pokemon this year in 2026. However, there's also another community that is celebrating their 30th year anniversary, and I'm speaking with the founder today. This is a community that you might not know about, but is

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