What Leaders Can Learn from a Formula 1 Turnaround
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Turn breakthrough ideas into real results at the virtual HBR Innovation Summit this November with top CEOs and masterclasses on AI and growth. Register by September 30th and save 25%. Learn more at hbr.org slash innovation summit. I'm Adi Ignatius and this is the HBR Idea cast. If you're a fan of Formula One, then you're familiar with the complex elements of
strategy, teamwork, and innovation that go into a successful racing season. If not, trust me, there are lessons in this for you as well. I'm speaking today with Zach Brown, the CEO of McLaren Racing, which operates an iconic Formula One team. McLaren just won the overall F1 championship for the second straight year, the latest milestone in Brown's remarkable turnaround of an enterprise that had lost its way. I spoke with Brown as part of a series of live events that we offer to our HBR executive subscribers.
The conversation wasn't just about winning, but about what it takes to rebuild a brand, to overcome low morale, to learn through failures and setbacks, and to develop the clarity of vision required to make it back to the top. Well here is insights into what leaders need for sustained high. performance and you might be amazed with how McLaren is using AI. Here's my conversation with Zach Brown. Look, it's hard to win in business.
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