Why We Fight the Changes We Know We Need | Jonah Berger

I say that I want to be more diligent at work and achieve this particular goal, yet I'm doing this other thing that's inconsistent with it. Drawing attention to those inconsistencies encourages us to do the work to change them. Welcome to the One You Feed. Throughout time great thinkers have recognized the importance of the thoughts we have. Quotes like garbage in, garbage out, or you are what you think ring true, and yet for many of us our thoughts don't strengthen or empower us.

We tend toward negativity, self-pity, jealousy, or fear. We see what we don't have instead of what we do as well. We think things that hold us back and dampen our spirit. But it's not just about thinking. Our actions matter.

It takes conscious, consistent, and creative effort to make a life worth living. This podcast is about how other people keep themselves moving in the right direction, how they feed their good wolf. Jonah Berger asks thousands of people. to name something they wanted to change and what they had tried. 98% describe some version of pushing, trying harder, more facts, more reasons, one more email, one more lecture to yourself.

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