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Entrepreneurs on Fire · 2026-10-21 · 20 min · 3,209 words

Building Brands That Last: How Understanding Customer Psychology Creates Business Growth with Jim Cobb

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B Shake the room Fire Nation, JLD here, and welcome to Entrepreneurs on Fire, brought to you by High Level, the all-in-one sales and marketing platform, and today we'll be breaking down Building brands that last. How understanding customer psychology creates business growth. To drop these value bombs, I brought to Jim Cobb and EOFIR Studios. Jim is the founder and chief brand strategist of the Bloodhound Group, helping companies build strong brands through behavioral science, customer insights, and strategies that drive long-term business growth. And today we talk about going from brand strategist to entrepreneur, why marketing misses the mark

The psychology behind great brands and oh so much more. And a big thank you for sponsoring today's episode goes to Jim and our spe. Butters. If you are building a real business, you need real infrastructure. Highlevel gives you website hosting, funnels, email marketing, automation, calendar booking, payments, and course hosting all on one platform, plus award winning 24-7 supports. Get a 30-day free trial and my full bonus stack that includes a 15-minute private call with me and much more at highlevelfire.com. High level fire. dot com.

Yeah. Jim, say what's up to Fire Nation and share something that you believe. About becoming successful that most people Disagree with. What's up, Fire Nation?

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