SPI 864: From Content Chaos to Conversion Machine—The Approach Smart Creators Use
Listen to the original audio · Transcribed with NVIDIA Parakeet · Why times can differ in your player
Most people do this wrong and I've done it wrong for years, and when we figured out how to do it right, everything changed. How's that for a hook? Well, I'm just gonna tell you up front the way that you're supposed to do it. When you create a piece of content. Start with the title first. This is all long form type of content.
Blog post, podcast. videos and I'm going to include emails. social posts can work as well, however this does not pertain or is not relevant to short form video. Well why not?
Because short form video When you think about it, the first time a person sees your video is when your video is playing. across a person's feed when they swipe to it. And so what is important for short form? It is the first two seconds or how you set the tone or the story that you begin with. That is the hook in the beginning.
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