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Coaching for Leaders · 2025-06-02 · 39 min · 7,988 words

736: How High Performers Land New Business, with Matt Dixon

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A lot of us know the traits of the kind of person who's successful at attracting new business. Or do we? What many of us don't know is that what's working today is actually different than what we traditionally think. In this episode, a detailed look at the professionals who are landing the most new business and what they're doing that works.

This is Coaching for Leaders, episode 736. Produced by Innovate Learning, Maximizing Human Potential. Greetings to you from Orange County, California. This is Coaching for Leaders and I'm your host, Dave Stehoviak. Leaders aren't born.

They're made. And this weekly show helps you discover leadership wisdom through insightful conversations. Every leader has a responsibility, at least in some way, of helping their organization perform. Maybe it is landing new business, maybe it is finding a new donor, maybe that's part of the role, a big part of the role, or maybe it's an adjunct to it, regardless. Understanding how high performers land new business is an essential concept for so many of us.

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