Martin Lewis: How I Built Britain's Most Trusted Brand — and the Price I Paid

You cannot market trust. Trust only comes from being trustworthy. When a struggling 90-year-old grandmother with onset dementia is paying the maximum for her energy bills because she can't access the system and doesn't understand what to do, that is all of our problem. That is society's problem. How hard do you want to push?

How much do you really want to be the number one? Do you really want to be that successful? Because there's a cost to it. What does it feel like to be the most trusted person in Britain and to understand better than anyone what that trust actually demands? If high performance stands for anything, it really is all about trust.

You trust us to go beyond the success stories, to get behind the achievement and to find the truth about what it really costs. And there's no better guest to explore that with than today's Martin Lewis, the campaigning journalist, and that's exactly how he describes himself, not an entrepreneur, not a website owner, a campaigning journalist who built Money Saving Expert into the most trusted consumer platform in the country, and who spent his career putting billions of pounds back into the pockets of ordinary people. But where does that drive come from? What made him so determined to put trust at the heart of everything he does? And what has carrying that mission and that responsibility really cost him?

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